Paro

About Paro

Paro is a finance talent marketplace connecting businesses with vetted fractional CFOs, controllers, and bookkeepers for project-based or ongoing engagements. Founded in 2017, Paro serves companies that need expert finance help but don't want to hire full-time or commit to traditional firm retainers.

Paro is designed for businesses seeking flexible finance expertise—from one-time cleanup projects to ongoing fractional CFO support—matched with professionals from their network of vetted finance experts.

Service Offerings

Paro's core services include:

• Finance Talent Matching: Connect with fractional CFOs, controllers, bookkeepers, and finance analysts for specific needs and budgets.
• Project-Based Work: One-time engagements for cleanup, system implementation, due diligence support, or special projects.
• Ongoing Fractional Support: Part-time CFO, controller, or bookkeeping services on a recurring basis.
• Vetted Professional Network: Access to pre-screened finance professionals with specific industry or technical expertise.

Paro operates as a marketplace platform managing matching, contracts, and payments between businesses and finance professionals, while the actual finance work is performed by the matched experts.

Approach and Positioning

Paro positions itself as flexible finance expertise on demand, emphasizing their vetting process and ability to match businesses with professionals who have specific industry experience or technical skills. They focus on alternatives to both full-time hiring and traditional accounting firm relationships.

What sets Paro apart is their marketplace model: businesses get access to a pool of finance talent without the commitment of hiring or the overhead of firm retainers, and can scale expertise up or down as needs change.

Key strengths include:

• Vetted network of finance professionals with diverse expertise
• Flexible engagement models from projects to ongoing support
• Faster than hiring, more flexible than traditional firms
• Expertise matching based on industry and technical needs

How Omniga Compares to Paro

Paro is a finance talent marketplace, while Omniga is a finance orchestration platform with optional services—they serve related but different needs and can work together.

Paro focuses on connecting businesses with finance professionals for fractional or project-based work. Omniga provides both the platform and optional services: software for managing finance workflows plus an integrated finance department as a service. In practice, businesses might use Paro to find a fractional CFO and then have that CFO use Omniga's platform to manage operations, or vice versa—use Omniga's services team and platform together.

Key differences:

• Model: Paro is a talent marketplace connecting businesses with independent professionals; Omniga is a platform + integrated services offering with its own finance team
• Software: Paro provides matching and engagement management; Omniga provides finance orchestration software used to deliver the work
• Services: Paro connects you with external professionals; Omniga offers its own integrated finance department as a service running on the same platform customers can use

Some businesses might engage both: finding specialists through Paro for specific expertise, while using Omniga as the platform where finance work actually gets done, whether by Paro-sourced professionals, internal teams, or Omniga's own services.