Finmark

About Finmark

Finmark is a financial planning and analysis (FP&A) software platform for startups and small businesses. Built by BILL (formerly Bill.com), Finmark provides scenario modeling, cash runway tracking, and financial forecasting tools designed to help founders and finance leaders plan for growth without complex spreadsheets or expensive enterprise FP&A tools.

Finmark is designed for startups and growing businesses that need financial modeling and forecasting but don't have dedicated FP&A teams or budgets for enterprise software. Their users are typically founders, early finance hires, and fractional CFOs building models for fundraising, hiring plans, or growth scenarios.

Service Offerings

Finmark's core features include:

• Financial Modeling: Revenue projections, expense planning, and hiring forecasts with scenario comparison tools.
• Cash Runway Analysis: Automated cash burn and runway calculations based on current balances and spending patterns.
• Fundraising Planning: Models for how funding rounds impact cash position and growth capacity.
• Integration: Syncs with accounting systems like QuickBooks to import actuals for forecast vs. actual comparison.

Finmark operates as a SaaS platform that users access to build and maintain financial models, with data pulled from accounting systems to keep forecasts grounded in actual performance.

Approach and Positioning

Finmark positions itself as FP&A for startups that can't afford or don't need tools like Adaptive Insights or Anaplan. They focus on making financial modeling accessible through templates, guided workflows, and integrations that reduce manual data entry.

What sets Finmark apart is their startup-specific focus and connection to BILL's broader financial operations platform, allowing integration between cash forecasting, accounts payable, and expense management.

Key strengths include:

• Startup-focused financial modeling templates
• Integration with accounting systems for actual vs. forecast analysis
• Simple pricing compared to enterprise FP&A tools
• Part of BILL's broader financial platform ecosystem

How Omniga Compares to Finmark

Finmark is a financial planning and modeling tool, while Omniga is a finance orchestration platform—they serve different parts of the finance workflow and can work together rather than compete.

Finmark focuses on forward-looking analysis: building revenue models, forecasting expenses, planning hiring, and tracking cash runway. Omniga focuses on day-to-day finance operations: categorizing actual transactions, managing bookkeeping workflows, reconciling accounts, and producing management reporting on what already happened. In practice, Finmark uses historical data from the accounting system (where Omniga helps ensure that data is clean and accurate) to build forecasts about the future.

Key differences:

• Focus: Finmark focuses on FP&A, financial modeling, and cash forecasting; Omniga focuses on finance operations, bookkeeping workflows, and management reporting on actuals
• Timeline: Finmark is forward-looking (projections, scenarios, forecasts); Omniga manages current operations (categorizing transactions, reconciling accounts, producing reports)
• Users: Finmark serves founders and finance leaders building models; Omniga serves finance teams, bookkeepers, and fractional CFOs managing day-to-day operations

Some businesses might use both: Omniga ensures their books are accurate and up-to-date with clean categorization and reconciliation, while Finmark uses that historical data to build forward-looking financial models and scenarios.